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Social networking tools like Facebook, MySpace and blogs were the hot topic of the past year. So are they worth your time? How can you fundraise successfully with Web 2.0? Network for Good's Katya Andresen and Stacie Mann discuss their 11 steps to social networking success in this installment of Nonprofit 911.
1.. Have faith in yourself - this is all just another form of personal networking and you can do it. 2.. Have faith in your audience - Give them respect, control and visibility. 3.. Define your desired outcome - Ask who and why before how. 4.. Decide if social networking will get you there. 5.. Borrow, don't build, your tools. 6.. Social media is about "social," not "media," so put people first. 7.. Find your wired fundraisers. 8.. Think like the Marine Corps: the few, the proud. 9.. Help your supporters crank WOM to 11. 10.. Provide a sense of urgency - think competitions and deadlines. 11.. Plug your wired fundraiser into great resources: a.. Help them create a good badge/widget (have links to tips accessible) b.. Create an area of your site with starter text, images, video c.. Keep them aware and updated about matching grant campaigns and contests d.. Make it easy to share and tell stories; making it personal is important e.. Have a 1:1 relationship with them f.. Thank people!